Free UTM Builder
Tag your campaign URLs with UTM parameters so Google Analytics can track exactly where your traffic comes from. Live preview, error checking, and instant copy.
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Track Smartly.
Easily generate trackable links to accurately measure your campaign traffic in Google Analytics.
Frequently Asked Questions
UTM (Urchin Tracking Module) parameters are tags added to URLs that help track the effectiveness of marketing campaigns in analytics tools like Google Analytics.
UTM parameters help identify the specific source, medium, and campaign that brought a visitor to your website, allowing accurate ROI tracking and campaign optimisation.
utm_source, utm_medium, and utm_campaign are the three required parameters. utm_term and utm_content are optional and used for more granular tracking.
Spaces should be replaced with hyphens or underscores as URLs cannot contain spaces. Our builder automatically encodes them for you.
Yes. Gopafy's UTM Builder is completely free with no sign-up required and unlimited usage.
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